A new Social Media Examiner roundup focuses on practical ways businesses can use AI, including turning everyday processes into written standard operating procedures (SOPs) and making a business more likely to appear in AI-generated recommendations. It also highlights announcements from Anthropic and OpenAI.
For documenting a process, the article suggests sharing several real examples with an AI assistant such as ChatGPT, Claude or Gemini. A prompt can ask the tool to identify consistent rules and variations, then produce a step-by-step SOP. The resulting document should be reviewed and corrected before use. Once approved, it can also serve as instructions for the AI to carry out the process, such as applying UTM tags to a list of links.
The roundup also examines how small businesses can improve their chances of being recommended by AI. It describes AI tools as matchmakers that can connect customers with businesses, and points to clear positioning, consistent information across websites and social channels, and credible expertise as factors to consider. It also highlights Google Business Profile reviews as a potential signal, including how businesses respond to both positive and negative feedback.
A separate feature promotes workflows that can move between AI platforms, following an example in which marketing advisor Nicole Leffer switched from Claude to ChatGPT during a demonstration. The accompanying guide focuses on making workflows portable rather than dependent on one service.
Among the industry updates, Anthropic announced Claude Duet, a research-preview assistant designed to handle ongoing tasks across connected applications using text or voice instructions. The announcement describes capabilities including preparing briefings, coordinating workflows, researching information and creating editable business documents. Sensitive actions require approval. Initial access is by invitation for U.S. Pro and Max subscribers, with wider availability planned.
OpenAI is expanding the availability of ChatGPT Ads to 14 additional countries in Latin America, as well as further markets in Europe, the Middle East, Africa and Asia. Advertisers can manage campaigns through participating technology partners or OpenAI’s self-service platform.
OpenAI and Google Cloud have also announced a partnership to offer OpenAI models and Codex through Google Cloud’s Model Garden. The companies say enterprises will be able to use the tools with Google Cloud infrastructure, security controls and data governance features. General availability is expected in the coming weeks.
Sources: Social Media Examiner.