Vox has launched its first mobile app, bringing the publication’s text, audio and video content together in one place. The app is free to download and browse, and users can choose between a home tab with featured work and a chronological feed of recent stories.
The launch is part of Vox’s effort to grow paid memberships. Vertical videos and podcasts are available for free, while paid members can read text stories and listen to podcasts without advertising. Membership costs $5 a month or $60 a year and includes unlimited access to Vox’s website content and ad-free podcasts.
Vox did not disclose its current membership total. The company said in May it had tens of thousands of paid subscribers; its membership program began in May 2024. Managing editor for audience and membership Bill Carey described membership growth as a key priority and said the app could help strengthen ties with readers.
Publisher and editor-in-chief Swati Sharma said the app also reflects a broader effort to bring Vox’s formats closer together. The newsroom’s text, video and audio teams increasingly work across formats, with reporters appearing on podcasts and in videos, and hosts producing newsletters.
The launch comes as publishers look for ways to build direct relationships with audiences amid falling web traffic and changing news habits. Vox declined to provide its website traffic figures, but Comscore data cited in the report shows unique visitors fell 36% year over year, from 7.4 million in September 2025 to 4.8 million in September 2026. Carey said Vox was also seeing growth on other platforms, including an 86% annual increase in social video views and a 14% rise in its newsletter audience.
Sources: Nieman Lab.