Facebook users can schedule posts from Pages, profiles with professional mode enabled, and Groups where they are admins or moderators. The option is not available for regular personal profiles, according to a guide from Buffer.
The Facebook app supports scheduling for Pages and professional-mode profiles. To use it, create a post, tap “Next,” choose “Schedule,” set a time and confirm. Group admins and moderators can schedule posts from within a Group using the calendar icon, and can also set recurring posts.
Meta Business Suite offers scheduling for Facebook Pages and Instagram, but does not support Groups. Users can create a post for one or both platforms, set a date and time under “Scheduling options,” and confirm. The tool is free, though its interface may take more getting used to than scheduling in the Facebook app.
Buffer can schedule posts to Facebook Pages and Groups, but not to personal or professional-mode profiles. Page posts publish automatically at the selected time. For Groups, Buffer sends a mobile notification when the post is due, and the user must publish it from their phone.
Scheduled posts can be reviewed and changed in the tool used to create them. In the Facebook app, Page managers and professional-mode profile owners can find them under “Manage Posts” and filter for scheduled content. Meta Business Suite has a Planner calendar, while Group admins can find scheduled posts in the Group’s Community home under Admin tools. Buffer users can manage posts from the channel queue or calendar.
If the scheduling option is missing, the account type or access level may be the reason. Regular personal profiles do not support scheduling, and Group posts can only be scheduled by admins or moderators. Page managers may also need permission to create content. Meta Business Suite does not list Groups, so Group posts need to be scheduled inside Facebook or through a service that uses phone notifications.
Buffer’s analysis of more than one million Facebook posts found that posts shared at 9 a.m. on Thursdays performed best. The guide also says its broader analysis found that users who posted consistently received five times more engagement per post than those who posted inconsistently.
Sources: Buffer Blog.