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Digital culture, social media and creators
Instagram uses separate ranking systems for different parts of the app, with watch time, likes per reach and sends per reach among its most important signals. The systems also favor original, timely content and use viewer activity to shape recommendations.
Digital culture, social media and creators
New and updated tools include the Edits video app, longer Reels, customizable profile grids, native reposting and AI features for creating and translating content.
Digital culture, social media and creators
Facebook lets Page managers, professional-mode profiles and Group admins or moderators schedule posts using its own tools. Regular personal profiles cannot, while third-party options have different limits.
Digital culture, social media and creators
Social teams increasingly need leaders who can connect strategy to business goals, guide responsible AI use, protect brand reputation and coordinate across departments. The shift puts judgment, governance and team health ahead of vanity metrics.